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Hot Topic: Interactive Communications — Successes, Failures, and Insights for Orthopaedists
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Hot Topic: Interactive Communications — Successes, Failures, and Insights for Orthopaedists

9/7/2017
When: 09/07/2017
12:00 - 1:00 pm ET
Where: United States


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Title:

Hot Topic: Interactive Communications — Successes, Failures, and Insights for Orthopaedists

 

Description:

In today’s world of the internet and mobile devices, there is ever-increasing potential to reach and communicate with prospective patients, current patients, and referral sources. There is also an increasing ability for patients to influence others with their experiences. From texting to Pinterest, Facebook to online video, which of these are best suited for your practice? Which of these are a waste of time and resources? This presentation is intended to provide an overview and the latest research for the most relevant and potentially valuable online resources to promote your practice online.

 

Learning Objectives:

  • What defines interactive communications.
  • Best practices and pitfalls when using interactive communications.
  • Data insights and strategies in reaching patients and promoting an orthopaedic practice online.

 

Meet the Speaker:


  Tony Edwards is a senior vice president at Venel and is a respected leader in the marketing and promotion of orthopaedic practices nationwide. His expertise combines strategy, execution, and experience, having worked directly with orthopaedic practices of all sizes in every region of the U.S. since 2003. Tony is a frequent speaker at state, regional, and international associations, including the American Academy of Orthopaedic Surgeons (AAOS) and the American Alliance of Orthopaedic Executives (AAOE). Additionally, he regularly contributes to industry publications, including AAOS Now and is co-author of the books Alignment: Strategic Research & Marketing Insights for the Thriving Orthopaedist and its most recent, updated version, Alignment 2.0.

 

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